Google AdWords Marketing

We can assist your business with creating and maintaining Cost-Per-Click (CPC) marketing campaigns with Google through their popular AdWords system. Wizbit Internet Services Ltd have met Google's requirements to attain recognition as a Qualified Google Advertising Professional. This involved passing the Google Advertising Professional Exam, managing client accounts within a master account for 90 days and meeting minimum advertising spend requirements as specified by Google.

We operate independently from Google and are not employed or endorsed by Google in any way, however the Qualified Professional status is an indication that we have suitable knowledge of the AdWords marketing system to be able to give qualified advice through previous experience and technical knowledge of managing client accounts and sitting the Google Advertising Professional Exam.

Google AdWords are adverts that appear in boxes on the right hand side of the page in Google (and also sometimes just above the search results). They can also appear in partner sites such as AOL, Ask Jeeves, EarthLink, NTL and BT openworld if you wish. You can specify locations where you would like your adverts to be shown and these can be by country if you operate nationwide or globally, or just by region within a country if you operate locally. The wording of the adverts is up to you and we can help advise on this. In addition you will need to provide a list of the keywords or phrases that you would like your advert to appear for.

With our own keyword analysis software we can help you to find a wide range of suitable keywords and phrases that we can apply to each advert to get the best coverage and to also allow you to reduce your bid amount to get best value for money.

With the AdWords system you are able to choose yourself what you would like to pay as a maximum for each click through to your site from your advert on Google. The minimum bid is currently 4p per click, which provides excellent value for money compared to nearly any other form of advertising and indeed most other Pay-Per-Click (PPC) advertising programs.

As you only pay when someone actually clicks on your advert and is sent through to your site, it provides a very fair method of paying for advertising, particularly as there's no minimum monthly charge, just a nominal activation fee. Your adverts start running within minutes after you submit your billing information and you can easily keep track of your advert performance using the reports in your online account Control Center.

Where your advert will appear in the list for a certain keyword or phrase will depend on a combination of your maximum bid amount and the average Click-Through-Rate (CTR) for that advert (how many times the advert is clicked on as a percentage of the number of times that is actually shown).

We can help you to get the optimum balance and setup for your AdWords marketing and can manage it on your behalf if you wish once it is up and running.

Our fees for AdWords consultancy are £70+VAT per hour. For a small business wanting 2-4 different adverts this would probably work out to a setup fee of about £250+VAT and an optional monthly or quarterly management fee of £70+VAT or so for managing keywords and bid amounts to achieve the best placing and returns from your advertising budget. We typically recommend a daily spend on AdWords of at least £2 per day to ensure that our fees remain proportionally low as part of your total advertising spend.

Please view the AdWords Overview PDF created by Google or contact us for further information.